The work on Juraj’s new brand consisted mainly of finding its own identity. Through a few sketches we came together to a simple heart as a communicating symbol of the brand values. Because Yurin shoes makes pretty much only a few pairs of shoes of each collection, the brand communicates its position as a shoewear for a unique set of people with specific lifestyle.
I developed a website that is reduced to focus on the latest products and collection. To make a product stand out, the user interface is minimalistic and the layout is made as simple as possible. The order can be done on a single page form, notification emails follow the same visual patterns. More space is left for product and mood photos instead of a design of the page itself.